Illawarra Birders Inc have just released a brochure aimed at non-birdwatchers to help them identify the local birdlife they are likely to see around them. It features photographs of 70 birds and the intention is to encourage people to develop an interest in birdwatching – each photograph includes an all-important tick box! Our local Councils were very supportive and funded the printing costs.
Copies have been issued to local community groups, tourist offices and other outlets. Council has advised “We’ve had great feedback about your bird brochure, everyone has found it really useful and I’ve been getting lots of requests for them, they’re running out the door downstairs”.
Copies have also been sent to all local schools, whose response has been very encouraging, eg “Thanks for the copy of the bird brochure. It’s a terrific resource for the community to help ID their local bird. Here at Corrimal High it has been received with great interest by the science staff and we would like to get a class set plus teacher’s copies if possible. We will laminate a couple as well for classroom use.”
The brochure supplements the ‘bird route’ brochure issued here last year which is of course aimed primarily at existing birdwatchers. We feel there is still much to be done in raising the profile and popularity of birding, and hope this brochure will help.
I personally have just scaled a steep learning curve in desk top publishing, design and digital media to get the brochure into print (not to mention expending a great deal of time); if there are any other clubs out there interested in using any of the document (ie design, photos, text) as a free template you are more than welcome to do so. Please contact me at martinp@illawarrabirders.org for further details. A PDF copy of the brochure can be viewed on our website at www.illawarrabirders.org (or I can mail you a copy).
Martin Potter
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