Birding-Aus;
It looks similar to the Swansea City logo from the EPL.
However I would not say it is any worse than the old Birds Australia one.
owen.
On 20/01/2012, at 7:06 PM, Gemfyre wrote:
> Personally, I think people are easily able to focus on somewhat trivial matters such as a logo AS WELL AS discussing and combating the more serious issues. > > People are great multitaskers like that. 
> > Belinda > Stirling W.A. > > —– Original Message —– From: “Ed Williams” > To: ; > Cc: > Sent: Friday, January 20, 2012 5:01 PM > Subject: Re: [Birding-Aus] New Bird Life logo – let’s get a bit of perspective… > > > > Personally – my two-pence worth is that there are MUCH BIGGER ISSUES for Birdlife Australia to worry about than a logo. > > How about the fact the OBP is practically gone? or that there are about 3 times as many registered duck-shooters in Victoria alone than there are Birdlife Aus members in the WHOLE country? What about all the habitat clearing that’s going on whilst I write this! > > All this naval gazing about a logo isn’t going to gain one new member or save one bird or tree – and explains why we’re a long long long way behind our UK and US Birdlife International partners! > > Let’s keep it real peeps!!! FOCUS ON WHAT MATTERS! > > Ed > > > Ed Williams > Kingsville VIC > > >> From: berigora@gmail.com >> Date: Fri, 20 Jan 2012 18:38:59 +1100 >> To: greg.o@pinpointdesign.com.au >> CC: birding-aus@vicnet.net.au >> Subject: Re: [Birding-Aus] New Bird Life logo >> >> Greg, >> As the person who initiated this discussion, I specifically didn’t mention consultation because I know how problematic that would be. What I was suggesting was that the Birdlife should have provided the membership with two or three final designs (and explanations of what they mean) put that to a plebiscite. That way members feel they have buy in with the new organisation. >> >> We should not be having this discussion when it is a fait accompli! >> >> For what it is worth, my wife loves it. >> >> Regards >> Alastair >> >> >> On 20/01/2012, at 5:57 PM, Greg Oakley wrote: >> >> > Hi all, >> > >> > I have read with interest some of the comments regarding the new > Birdlife >> > Australia logo, and as someone who has worked in the branding/design >> > industry for a long time, I thought I’d throw in my 2 cents worth! >> > >> > Firstly, In regard to the (non) consultation process, in my experience > it is >> > highly counter-productive to have “open-consultation”, the main reason > being >> > that design is intrinsically opinion-based and a consensus with any > clarity >> > is nearly impossible when put in front of more than a handful of people. >> > >> > This isn’t just designers being arrogant I have seen many a logo go >> > through an open consultation process where there have been so many > different >> > opinions that the whole process gets bogged down and eventually grinds > to a >> > halt, with the result of nothing successfully achieved! >> > >> > Having said that, however, a brand design should always go through an >> > exhaustive process with a panel of designated people to ensure the best >> > result. >> > >> > My opinion of the logo? As a design image it’s certainly not a disaster. >> > >> > But from a Branding perspective I just don’t think its in the right >> > territory. It doesn’t invoke birds and birding to me but perhaps being > an >> > addicted bird-nerd, I’m biased! >> > When I showed some of my design colleagues the logo, all concurred that > it >> > would look more at home on cosmetics packaging! >> > Also that it seems to lack feeling and emotion, that its a little cold > and >> > distantŠ And just a bit disappointingŠ. >> > >> > I’m in no way attacking the designer/s I know only too well how > difficult >> > the whole process of arriving at a solution is they may even have >> > presented multiple options which were superior, but were “voted” outŠ >> > >> > And I certainly have no “sour grapes” because I personally didn’t get a >> > crack at it! The design business is highly competitive and we all live > day >> > to day winning and losing jobs (I actually emailed BA over 8 months ago >> > registering interest in the logo and never received a reply!) >> > >> > Open, free opinion and discussion, however, is what design is all about, > and >> > its just my opinionŠ >> > >> > Carl mentioned that if you can achieve a 50% positive response with a >> > branding exercise your’e doing well. >> > I totally agree and very soon everyone will get used to the image and >> > accept it. It takes time for a brand image to become familiar. >> > >> > Sorry for the rant I hope some of this makes sense, >> > >> > Cheers, >> > Greg >> > >> > >> > >> > >> > >> > =============================== >> > >> > To unsubscribe from this mailing list, >> > send the message: >> > unsubscribe >> > (in the body of the message, with no Subject line) >> > to: birding-aus-request@vicnet.net.au >> > >> > http://birding-aus.org >> > =============================== >> >> =============================== >> >> To unsubscribe from this mailing list, >> send the message: >> unsubscribe >> (in the body of the message, with no Subject line) >> to: birding-aus-request@vicnet.net.au >> >> http://birding-aus.org >> =============================== > > =============================== > > To unsubscribe from this mailing list, > send the message: > unsubscribe > (in the body of the message, with no Subject line) > to: birding-aus-request@vicnet.net.au > > http://birding-aus.org > =============================== > =============================== > > To unsubscribe from this mailing list, > send the message: > unsubscribe > (in the body of the message, with no Subject line) > to: birding-aus-request@vicnet.net.au > > http://birding-aus.org > ===============================
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