Hi All,
I just saw all the posts about the logo, and I thought only my wife and I were a bit unhappy with it! Ok here is my opinion.
Yes, I can see how it may relate to the Birdlife International blue logo, which I like better, it looks like a bird. Ours is a bit bland and looks like an airline symbol (Garuda Indonesia). For a desert continent with lots of reds and browns, why have we gone for northern hemisphere blue? Surely warmer colours represent Australia better, at least we could have had combination of Birds Australia emu orange and BOCA wren blue.
I may be wrong, but as far as I’m aware members had no input into the logo. Surely a choice of say three models could have been provided via newsletters or even the magazines, to be voted online or mail by members?
All of us will probably accept the logo in time, but I’m not sure how much mileage it will get before being changed. Hopefully then, members will be allowed more input into the public face of their organisation.
Regards,
Richard king
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OK, I quite like interpreting logos too, but this thread has just gone on too long for me. Tony
Sounds like a geriatric shoe maker mine.
Carl Clifford
Hey Dave,
Explanation from BirdLife Aus
“The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate; it gives the brand a more accessible, slightly less formal and more friendly feel and works best from a creative perspective with the font, in the layout with the bird and in counterpoint to the fully capitalised Australia. It also shows that we are contemporary and progressive.”
Make of that what you will
Cheers, John
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C’mon, c’mon! One more and I’ve got a line in corporate buzz-word bingo! Cheers,
Tony
Hey Dave,
Explanation from BirdLife Aus
“The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate; it gives the brand a more accessible, slightly less formal and more friendly feel and works best from a creative perspective with the font, in the layout with the bird and in counterpoint to the fully capitalised Australia. It also shows that we are contemporary and progressive.”
Make of that what you will
Cheers, John
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I just had another look at it and I’m curious about a point someone raised saying how important it was that we use a capital B and a capital L ie BirdLife. I’m curious because the logo is all in lower case – “birdlife” ?
Personally I’m not fussed about the cost being revealed. You can’t rate the cost of design by how much you like the logo.
Cheers Dave
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Hi,
Fascinating subject. I am also interested in what it says about the way BirdLife operates. Limited consultation and I hope that the cost is revealed
I learn a lot of new things from these emails
Thaks
Reg
Hi Wendy, I also listened to ‘All in the mind’ today and think it was very relevant to bird behaviour and to the logo discussion. I’d recommend anyone listen if they missed it. Fascinating stuff. Cheers, Merrilyn
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PS just in case I am challenged on bird relevance in previous message here are a couple of extracts from “All in the Mind” today …
http://www.abc.net.au/radionational/programs/allinthemind/the-marco-polo-of-neuroscience-vs-ramachandran/3440754
“……………….. That’s correct. So the argument is this is what if seagulls had an art gallery they would han(d)g this long stick with the three red stripes on the wall, they would worship it, call it a Picasso, pay millions of dollars for it but not understand why. Because it doesn’t resemble anything, why am I mesmerised?”
“Then I came across the Australian bower birds and then I said “my God, they are creating these amazingly beautiful bowers”. The male bower bird is a drab little fellow but as a sort of Freudian compensation he creates these amazing bachelor pads which have got archways, lawns and he decorates them with little berries, certain coloured berries grouped into the red berries in one group, blue berries in another group – there is symmetry, there is ‘grouping’, there is colour contrast – all the aesthetic principles which we deploy in our art, here’s a bird brain deploying the same principles. So not only are there aesthetic principles across cultures maybe even across phylogenetic lines, across species. That’s what I tell some of the art historians whose start arguing with me about, ‘how can there be artistic universals?'”
wendy
DEAR TONY, I have now found it absolutely necessary to respond to this thread.
Personally I am quite interested in logos and what they do or don’t say or convey. Personally I have found the discussion as interesting as many others that occur on B-Aus.
I left the computer before to discover I was missing 2 of my favourite Radio National (bugger the new moniker ‘RN’!!!!) shows – ‘Science Show’ & ‘All In The Mind’. The bit I caught of the latter I think was quite relevant to birders (or field moth-ers/invertebrate-ers like me) and also logos and art. From what I gather of the snippet I caught – we have some sort of reward system in our brain that likes us to find a pattern e.g. the tiger aka threat, hiding in the general background. Relevant to (field) birders and other naturalists as we revel in discovering the bird or moth or plant or whatever from the visual hubbub of vegetation or camouflage in which it is found. There was also something about our brain liking to/ having rewards for make sense of art and imagery. I must remember to listen to the repaeat to better understand this all!!
We all have different interests and like to share them. This site is often dominated by twitchers and twitching, which, I for one, am not interested in!!!
Wendy
Thanks for sharing that John! That’s so much more rivetting than a discussion about the value of design in brand recognition!
Cheers Dave
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