Dear Office Holders and Members,
In case someone is taking notice and counting, here is my opinion as a paying Member:
1. I firmly believe that a Logo IS important and is worth taking time and money over. It is important in relation to fund raising and in political campaigns.
2. I fully support the process that was used to decide on the new Logo. I prefer some degree of expertise to be applied, and prefer and expect staff and office bearers to make such decisions. I am not in favour of open votes, plebiscites, opinion polls or focus groups.
3. It’s not my favourite ever Logo. The Birdlife International Logo, for example, shows a clearly unmistakable bird and, is in my opinion, more apt. Nevertheless, I am not an expert logo judge and am quite prepared to live with it for two or three years, and evaluate the impact that it has. Years ago, the Commonwealth Bank introduced a very strange new logo, which it still uses, apparently with some success – and I still think it’s strange.
The e-mails to date indicate that those males who have commented largely dislike the logo and that females largely like it. (It may therefore prove to be effective in relation to half of the population, and may attract new female members.)
To conclude, I am totally in awe of those members, obviously Australasian, who see the Logo as a grebe. To me it looks like a rounded naked lady. But as my wife will attest, I am insensitive and quite hoary-headed.
Carl Weber
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