Personally – my two-pence worth is that there are MUCH BIGGER ISSUES for Birdlife Australia to worry about than a logo.
How about the fact the OBP is practically gone? or that there are about 3 times as many registered duck-shooters in Victoria alone than there are Birdlife Aus members in the WHOLE country? What about all the habitat clearing that’s going on whilst I write this!
All this naval gazing about a logo isn’t going to gain one new member or save one bird or tree – and explains why we’re a long long long way behind our UK and US Birdlife International partners!
Let’s keep it real peeps!!! FOCUS ON WHAT MATTERS!
Ed
Ed Williams Kingsville VIC
> From: berigora@gmail.com > Date: Fri, 20 Jan 2012 18:38:59 +1100 > To: greg.o@pinpointdesign.com.au > CC: birding-aus@vicnet.net.au > Subject: Re: [Birding-Aus] New Bird Life logo > > Greg, > As the person who initiated this discussion, I specifically didn’t mention consultation because I know how problematic that would be. What I was suggesting was that the Birdlife should have provided the membership with two or three final designs (and explanations of what they mean) put that to a plebiscite. That way members feel they have buy in with the new organisation. > > We should not be having this discussion when it is a fait accompli! > > For what it is worth, my wife loves it. > > Regards > Alastair > > > On 20/01/2012, at 5:57 PM, Greg Oakley wrote: > > > Hi all, > > > > I have read with interest some of the comments regarding the new Birdlife > > Australia logo, and as someone who has worked in the branding/design > > industry for a long time, I thought I’d throw in my 2 cents worth! > > > > Firstly, In regard to the (non) consultation process, in my experience it is > > highly counter-productive to have “open-consultation”, the main reason being > > that design is intrinsically opinion-based and a consensus with any clarity > > is nearly impossible when put in front of more than a handful of people. > > > > This isn’t just designers being arrogant I have seen many a logo go > > through an open consultation process where there have been so many different > > opinions that the whole process gets bogged down and eventually grinds to a > > halt, with the result of nothing successfully achieved! > > > > Having said that, however, a brand design should always go through an > > exhaustive process with a panel of designated people to ensure the best > > result. > > > > My opinion of the logo? As a design image it’s certainly not a disaster. > > > > But from a Branding perspective I just don’t think its in the right > > territory. It doesn’t invoke birds and birding to me but perhaps being an > > addicted bird-nerd, I’m biased! > > When I showed some of my design colleagues the logo, all concurred that it > > would look more at home on cosmetics packaging! > > Also that it seems to lack feeling and emotion, that its a little cold and > > distantŠ And just a bit disappointingŠ. > > > > I’m in no way attacking the designer/s I know only too well how difficult > > the whole process of arriving at a solution is they may even have > > presented multiple options which were superior, but were “voted” outŠ > > > > And I certainly have no “sour grapes” because I personally didn’t get a > > crack at it! The design business is highly competitive and we all live day > > to day winning and losing jobs (I actually emailed BA over 8 months ago > > registering interest in the logo and never received a reply!) > > > > Open, free opinion and discussion, however, is what design is all about, and > > its just my opinionŠ > > > > Carl mentioned that if you can achieve a 50% positive response with a > > branding exercise your’e doing well. > > I totally agree and very soon everyone will get used to the image and > > accept it. It takes time for a brand image to become familiar. > > > > Sorry for the rant I hope some of this makes sense, > > > > Cheers, > > Greg > > > > > > > > > > > > =============================== > > > > To unsubscribe from this mailing list, > > send the message: > > unsubscribe > > (in the body of the message, with no Subject line) > > to: birding-aus-request@vicnet.net.au > > > > http://birding-aus.org > > =============================== > > =============================== > > To unsubscribe from this mailing list, > send the message: > unsubscribe > (in the body of the message, with no Subject line) > to: birding-aus-request@vicnet.net.au > > http://birding-aus.org > ===============================
===============================
To unsubscribe from this mailing list, send the message: unsubscribe (in the body of the message, with no Subject line) to: birding-aus-request@vicnet.net.au
http://birding-aus.org ===============================
